Summer Courses in Fashion Trends Investigation

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IED Istituto Europeo di Design - sede Barcelona

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Nadia Bacco

Summer Courses in Fashion Trends Investigation

• Modalidad de impartición
  IED dicta este curso de verano en tendencia de moda y coolhunting en Barcelona, España.
• Número de horas
  El Summer Courses in Fashion Trends Investigation tiene una duración de 3 semanas.
• Titulación oficial
  Al concluir el programa y las evaluaciones, se otorga la certificación correspondiente.
• Valoración del programa
  El programa combina una formación teórica intensa con ejercicios, prácticas, proyectos y talleres para ampliar las competencias del alumno, dotándolos de una visión analítica para poder "Cazar" vanguardias, innovaciones y tendencias del mundo del diseño. Este curso es de verano, de corta duración, y se realiza en Barcelona, una de las ciudades más relacionadas con el arte y la cultura en términos de vanguardia.
• Dirigido a
  IED orienta este curso hacia académicos, titulados y profesionales con experiencia, relacionados a la moda, la publicidad, el estilo y la comunicación, entre otros.
• Empleabilidad
  Al egresar del Summer Courses in Fashion Trends Investigation, el estudiante contará con herramientas para emplearse como investigador de mercados, en agencias publicitarias así como en sectores de estadística o empresas que desarrollen productos o servicios.

Comentarios sobre Summer Courses in Fashion Trends Investigation - Presencial - Barcelona - España

• Contenido
  Summer Courses in Fashion Trends Investigation.
  Acquire a holistic understanding of fundamental trend forecasting theories, methods and tools.
  
  Language: English
  Frequency: Part-time
  Fruition: On campus
  Duration: 3 Weeks
  
  A learning experience that will boost your motivation to find ideas that inform, innovate and inspire.
  
  This Fashion Trend Forecasting Summer Course in English gives you a dynamic and practical approach to observing, collecting and using signs of change to predict fashion trends in the near future.
  
  In workshops, exercises, tutorials and on excursions you’ll learn the theories, methodologies and how to use the most effective tools from international guest lecturers and professional designers with extensive experience in trends, design and forecasting.
  
  Information to decide.
  An intensive, practice-based course, in direct contact with professional trend forecasters, to boost your motivation for this fascinating field of work.
  
  
  Methodology and structure.
  The course is organised into three steps:
  
  Scanning and compiling. Students practice primary and secondary forecasting techniques, looking for the first signs of change.
  Connecting and verifying. Empirical forecasting exercises to connect the dots with the information collected.
  Implementing and generating. Draw final conclusions and experiment with the methods and means to present the work.
  
  
  Who is it for?
  This intensive course is for curious minds who want to explore the world of trend forecasting and prediction.
  
  Trend forecasting is a much sought-after skill on the job market. Although the course focuses on the fashion industry, the practical tools and methods studied can be applied to any sector.
  
  
  Why choose it.
  You'll have three weeks to explore a field of great strategic value to a fashion brand, especially in the current context, subject to increasingly rapid change.
  
  At the successful conclusion of your course, you’ll put the know-how you’ve acquired into practice by developing a final project.
  
  You’ll learn how to use the best methods and essential tools from a teaching team of professional designers and international guest experts, in practical exercises, workshops and on excursions.
  
  All of this in the creative microcosm of the IED Campus in Barcelona, a prestigious city in the world of design and an endless source of inspiration.
  
  
  Syllabus
  Subjects
  CULTURAL AREA
  
  20th-Century Icons of Cool
  
  
  
  THEORY AND PRACTICAL APPLICATION
  An introduction to trend forecasting
  Abstract and core concepts
  Cultural brailing, evidence walls, cartograms and trendboards
  From cultural brailing to trendboards
  Diffusion theory & tastemaker predictions
  Desk-based research methods
  
  ANALYSIS
  Pattern recognition and producing actionable trend insights
  The anatomy of a trend report
  
  FORECASTING TECHNIQUES
  Field research: trend hunting tours
  Design research excursions and workshops
  
  PROJECT WORK
  Project briefing

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