International Master Online in Marketing and Sales.
The International Online Master in Marketing and Sales is designed to provide professionals who interact with customers directly with the skills necessary for corporate greatness. Participants will undergo a process of transformation and personal development, and professionals will be given the conditions to change throughout the program.
Formula: International
Method: Online
Language: English
International Master Online in Marketing and Sales Overview
The program offers a flexible learning experience as it is delivered fully online, allowing students to study from anywhere in the world at a time that best suits their professional and personal schedules. Students will have access to a variety of teaching resources, study materials, hands-on exercises and interactions with faculty and other participants through virtual learning platforms.
During the course, students will have the opportunity to delve into the fundamentals of marketing and sales, as well as explore the latest digital and international marketing trends and strategies. Tools and skills will be provided to analyze consumer behavior, develop effective marketing plans, manage the sales cycle, and use digital tools to promote products and services in the global marketplace.
Learning Outcomes.
- Understand the core Marketing Mix variables , frameworks, tools as critical components in an integrated marketing management system.
- Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
- Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
- Develop a consistent and well-integrated Sales Management Plan.
- Develop business leadership skills as an innovative, responsible, and ethical leader.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business
Why choose our International Master Online in Marketing and Sales.
Business in Action
- Engage in real-world activities such as creating sales promotion campaigns for Nestle.
- Work on business assignments like omni-channel distribution strategies for fashion brands, participating in role-plays to pitch product value propositions.
- Complete a Capstone Project tackling real marketing and business challenges. A practical journey into the marketing and sales world with exposure to leading companies.
Content Highlights
This course teaches you to create effective marketing plans by understanding customer profiling, market segmentation, and the essential marketing mix elements. You will learn to structure plans, incorporate creativity, and adapt to digital technologies and ethical business practices in today's dynamic marketplace.
International Bootcamp
Think big and go global, choose among 10 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), London, Lagos, Grand Tour of Italy, and China. An immersive and stimulating experience, focused on the topics of the business world.
Eduniversal Ranking
Our Master is officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured Ranked 59th in Western Europe.
Flexibility
FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.
Career Impact
Graduates of our master experienced an impressive 23% increase in their salaries within just one year post-completion. Our alumni have secured positions in renowned companies like Generali, M Group, Digital Angels, and many more.
International Online Master in Marketing and Sales:
Participants will first acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.
Strategic Thinking and Planning in Marketing and Sales
During the first module of the Master in Marketing & Sales, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Data Driven Decision Making in Marketing and Sales
Students will learn how to: throughout the second module of the Master in Marketing & Sales:
1) Marketing & Sales: Core Drivers
- Valuing the Marketing Mix
- Managing Sales and Sales Networks
- Product Validation Techniques
- Pricing Strategies
- Customer Journey Mapping – CRM And Customer Experience
- Sales Force Motivation and Compensation
- Combining Marketing and Sales Strategy
2) Strategic Marketing & Sales
- Setting the Distribution “multi-channel engine“
- Go to Market: strategy and planning
- B2B Industry marketing and sales
3) The Value of Communication in Marketing and Sales
- Impactful Branding & Advertising
- Key Account Management & Sales Pitch and Sales Promotion
4) Digital Marketing and Web Empowering
- Web Design and Web Management
- e-commerce Optimization (Google Analytics)
- Lead generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification)
- Search Engine Optimization (SEO)
- Omnichannel Marketing Evolution
New Marketing and Sales Tech, Future Trends and Global Leadership
Students will learn how to: throughout the third module of the Master in Marketing & Sales:
5) International Marketing and Sales
- Assessing the geo-political context
- Growing strategies in a globalized economy
- Marketing and sales strategic mix formulation
6) Marketing and Automation Channels, Digital Sales, New Tech & Future Trends
- Big Data and Data-Driven Marketing & Sales and Business KPI’s
- Digital Sales
- From Web Evolution 1.0 to Web Revolution 5.0
- Marketing Implications from AI, Machine Learning, Blockchain, Metaverse, NFT
- Create change in the world through “Purpose” driven marketing:
- Sustainability and overconsumption
- Smart cities and Urban mobility
- E-Health and prevention care
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Practice Lab | In partnership with Nestlé
Rome Business School Practice Lab is where theoretical concepts are put into practice and participants learn through experience.
Managers run the Lab from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students.
The Lab is entirely run by the School’s Partner Companies and the activities included are specific to each Master program and goal.
An educational experience
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.
Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a
Marketing and Sales plan.
Previous years’ experiences
The Practical Challenge: Simply no Waste
The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing & Sales growth plan for the start-up.
The Practical Challenge: Unilever
Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.
The Practical Challenge: Bayer
Draw up an executive project with the Marketing Department
5 Interactive Courses to Improve Your Soft Skills
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
- Communication & Persuasion in the Digital Age
- Team Work Effectiveness
- Agile Leadership
- Negotiation & Conflict Management
- Emotional Intelligence
Rome Business School International Bootcamps experiences.
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.
Faculty.
Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
Career and Entrepreneurship Services.
Throughout your International Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Communication Manager
- Brand Manager
- Social Media Manager
- Business Developer
- Sales Manager
- Trade Marketing
- Digital Marketing Manager
- Media Planner
- Content Manager
- Key Account Manager
- Media Buyer
- Product Manager
- Growth Director
- Marketing Specialist
Scholarships.
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
