Contenido
International Master in Marketing and Sales.
The Master in Marketing and Sales is created to give professionals who work directly with consumers the key to corporate excellence by giving them the market-relevant skills. Professionals are given the conditions to change during the program, and participants will go through a process of change and personal development.
Formula International
Method On campus (Rome)
Language English
Master’s Course Overview:
The International Master’s in Marketing and Sales aims to train professionals to hone their skills and embrace change as a key tool for competitive advantage. This programme is aimed at those who know how to exploit new technologies, understand the importance of work-life balance and promote professional ethics. It is also committed to developing, attracting and retaining talent as a key element for success in today’s business environment.
Participants will have the opportunity to acquire solid basic management skills and later specialise in the field of Marketing and Sales. In particular, they will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as innovative and responsible leaders. With a growth-oriented mindset, they will be fully prepared to make an impact in the world and reach important career milestones.
Learning Outcomes:
Understand the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
Develop a consistent and well-integrated Sales Management Plan.
Develop business leadership skills as an innovative, responsible, and ethical leader.
Shape your professional path through 4 pillars:
True link with companies
An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.
Internationality
Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.
Professional Impact
Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.
Higher Purpose
Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.
Why choose our International Master in Marketing and Sales:
Business Practice lab with Porsche:
Students will do a Marketing Assessment for Porsche during the Business Practice lab with Porsche, with a focus on either: Practice Competitors, Distribution, Pricing Perception, or Communication Skills with realistic assignments: Create a "omni-channel" distribution strategy for a luxury/fashion goods company, including how to balance online and offline channels and how to link the distribution strategy with an appropriate digital marketing campaign.
Career Impact:
98% Placement rate after, after 1 year of completing the Master in Marketing and Sales. They work in prestigious companies in the Marketing Sector such as Digital Angels, Unilever, Generali, Peroni e P&G.
International Bootcamp included in the Master:
Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China and Tuscany.
Digital Marketing Certifications:
Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.
Career Accelerator Program:
Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.
International Master in Marketing and Sales:
Participants will first acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.
Strategic Thinking and Planning in Marketing and Sales:
During the first module of the Master in Marketing & Sales, students will learn how to:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Data Driven Decision Making in Marketing and Sales:
Students will learn how to: throughout the second module of the Master in Marketing & Sales:
1) Marketing & Sales: Core Drivers
Valuing the Marketing Mix
Managing Sales and Sales Networks
Product Validation Techniques
Pricing Strategies
Customer Journey Mapping – CRM And Customer Experience
Sales Force Motivation and Compensation
Combining Marketing and Sales Strategy
2) Strategic Marketing & Sales
Setting the Distribution “multi-channel engine“
Go to Market: strategy and planning
B2B Industry marketing and sales
3) The Value of Communication in Marketing and Sales
Impactful Branding & Advertising
Key Account Management & Sales Pitch and Sales Promotion
4) Digital Marketing and Web Empowering
Web Design and Web Management
e-commerce Optimization (Google Analytics)
Lead generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification)
Search Engine Optimization (SEO)
Omnichannel Marketing Evolution
New Marketing and Sales Tech, Future Trends and Global Leadership:
Students will learn how to: throughout the third module of the Master in Marketing & Sales:
5) International Marketing and Sales
Assessing the geo-political context
Growing strategies in a globalized economy
Marketing and sales strategic mix formulation
6) Marketing and Automation Channels, Digital Sales, New Tech & Future Trends
Big Data and Data-Driven Marketing & Sales and Business KPI’s
Digital Sales
From Web Evolution 1.0 to Web Revolution 5.0
Marketing Implications from AI, Machine Learning, Blockchain, Metaverse, NFT
Create change in the world through “Purpose” driven marketing:
Sustainability and overconsumption
Smart cities and Urban mobility
E-Health and prevention care
Rome Business School International Bootcamps experiences:
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience
Faculty:
Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
Career and Entrepreneurship Services:
Throughout your International Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Communications Manager
Brand Manager
Social Media Manager
Business Developer
Sales Manager
Trade Marketing
Marketing Manager
Media Buyer
Content Manager
Key Account Manager
Digital Manager
Product Manager
Marketing Specialist
Engagement Manager
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.
Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
