Contenido
Master in Marketing and Sales Management.
Become the professional that the business world needs, with the most up-to-date, solid and comprehensive practical and theoretical preparation in the field of marketing and sales management
Tipo de curso: Master
Rama del grado: Marketing and Communication
Titulación del grado: Master in Marketing and Sales Management
Método: On campus
Descripción breve (max 2000 kw)UNIE’s Master in Marketing and Sales Management aims to provide you with excellent and specialized competencies by giving you an in-depth theoretical understanding of the fundamental principles, strategies and techniques used in these fields.
But we are also a university that focuses on the real world of business. That’s why this postgraduate program combines the abovementioned theoretical knowledge with hands-on experiences that will enable you to implement marketing and sales actions aligned with the company’s commercial objectives.
One of the hallmarks of this program that also sets it apart from other master’s degrees in marketing and sales management is the way it helps you acquire key cross-cutting skills for your professional development: effective communication, teamwork, critical thinking, problem solving, and decision making.
¿Cuáles son los objetivos de este curso?
UNIE’s Master in Marketing and Sales Management aims to provide you with excellent and specialized competencies by giving you an in-depth theoretical understanding of the fundamental principles, strategies and techniques used in these fields.
¿A quién va dirigido?
You can study for our Master in Marketing and Sales Management if you have a bachelor´s degree in Business Administration and Management; Labour Relations and Human Resorces; Economics; Marketing and Communication; International Business; Business Analytics
You can also take it if you have a bechelor´s degree in other areas, but you´ll hace to complete the corresponding complementary courses (no more than 12 ECTS)
Requisitos.
University degree or postgraduate degree.
¿Qué distingue a este curso de los demás?
• The Master in Marketing and Sales Management is a first-class program that combines fundamental theoretical knowledge, tactical aspects, and traditional and digital marketing tools
• At UNIE we never lose sight of the business approach. That’s why, through case studies and practical experiences, we’ll help you develop skills that you’ll be able to use in real business environments as soon as you complete the program.
• ur postgraduate program is constantly updated to incorporate the most innovative and cutting-edge trends, disciplines and methodologies emerging in the field of marketing and sales.
• One of the main aims of our program is to show you how to design and carry out research with rigour and methodology, as well as how to make decisions and identify business opportunities on your own initiative
• Our curriculum is designed to strengthen your cross-cutting capacity for generating new, different and effective ideas in marketing, advertising, branding and communication campaigns. We prepare you to face the challenges of the creativity market.
¿Qué pasará tras pedir información?
You will have the assistance of an advisor, who will be available to help you with any questions or needs you may have.
Resumen del Temario.
In the first semester we’ll help you understand the dynamics of the market and how these dynamics force companies to identify business opportunities, analyse trends, understand consumer behaviour and adapt their marketing strategies accordingly.
In the second semester we’ll focus on studying tactical marketing and sales management, showing you how to implement the different variables of the marketing mix (price, product, distribution and promotion) and the resulting commercial strategies, which have to be integrated, consistent and effective in order to succeed in the market.
