Contenido
International Master in Food and Beverage Management .
The Program aims to develop professionals who will master and sharpen their skills and embrace change, capable of recognizing the production and quality assurance processes peculiar to Food, Wine and Beverage.
Formula International
Method On Campus
Language English
International Master in Food and Beverage Management Overview.
The master focuses on make professionals able to operate in a global market by developing specific managerial and communication competences.
Professionals, who will also generate competitive advantages, build deluxe brands in the fine food, wine, and beverage sectors, by capitalizing on new technologies, by utilizing the most advanced marketing techniques to promote companies and products.
Learning Outcomes
Knowledge and Understanding: Students will gain comprehensive knowledge of food and beverage management concepts, industry trends, marketing strategies, financial management principles, and sustainability practices.
Applied Skills: Graduates can apply their expertise to real-world food and beverage industry scenarios. They will solve complex problems, make informed decisions, and implement effective strategies.
Critical Thinking: Students will develop and enhance critical thinking, analytical reasoning, and problem-solving skills, enabling them to evaluate information and devise innovative solutions for industry challenges.
Communication and Digital Skills: Throughout their studies, students will improve their communication skills to convey ideas to diverse stakeholders. They will also demonstrate proficiency in using relevant information and communication technologies and numeracy skills for financial analysis.
Autonomy and Teamwork: Graduates will exhibit autonomy, accountability, and effective teamwork. They will self-direct their learning, take responsibility for their actions, and collaborate successfully with others. They will also grasp the ethical and professional aspects of food and beverage management.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business
Why choose our International Master in Food and Beverage Management?
Business Practice Lab | Powered by Michelin Guide:
You will get hands-on, real-world experience through our Business Practice Lab with the Michelin Guide. You'll work with industry executives to develop creative and strategic marketing plans, engaging Michelin Guide sponsors and introducing special awards for deserving restaurants and top chefs.
Career Impact:
+32% Salary Growth, with over 70% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. Our students are working today in prestigious companies in the F&B Sector such as Zuma, RoccoForte and Volognano.
Tuscany Bootcamp:
1 Week Bootcamp on Tourism, Food, Wine & Experiential Luxury in Tuscany.
Immerse yourself into gastronomic luxury tour in Florence and Volognano, exploring the wine and gastronomic culture in Italy, with visits and private tastings.
Attend the following "Made in Italy" food and wine fairs: Sol & Agrifood, Vinitaly, Tuttofood, Taste Florence, Euro Chocolate, Milano Wine Week, Merano Wine Festival, and Festival del Giornalismo Alimentare Torino.
Practice Orientated Learning:
Menu Engineering for Fine Dining: students will engage in menu engineering exercises, where they learn to design menus that balance culinary creativity and profitability. This practical activity develops their skills in crafting appealing and financially viable menus.
Wine Tasting Sensory Techniques: Through wine tastings and sensory analysis, students will acquire knowledge and apply sensory techniques for fine wine analysis. They will gain a comprehensive understanding of wine evaluation, enhancing their expertise in the field.
Gastronomy and Restaurant Guide Rankings: Through hands-on simulations, students will develop their skills in evaluating and ranking fine dining establishments. This activity enhances their understanding of the gastronomy industry and its evaluation criteria.
EdUniversal Ranking 2023:
This Master has been ranked N 21 in Food and Beverage Management - Worldwide by EdUniversal
Career Services:
The Career Center daily help professionals and students to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. Moreover, through the Career Center students have access to exclusive tools including a job portal, expert mentoring, consulting training, career targeting, and an accelerator. It provides everything the student needs to fulfill aspirations, helping to make the most of the knowledge and capabilities of each of them.
International Master in Food and Beverage Management:
The master offers significant exposure to companies and industry professionals. Students will be invited to participate in food and wine fairs – Made in Italy: Sol & Agrifood, Vinitaly, TUTTOFOOD, Taste Firenze, Euro Chocolate, Milano Wine Week, Merano Wine Festival, Festival del Giornalismo Alimentare Torino, and many more. The program is an experiential journey.
Develop managerial skills & innovative perspective for food, wine & beverage management.
During the first module of the International Master in Food and Beverage Management, students will learn notions of:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Create impactful marketing, branding, communication and be able to manage luxuryt fine dining experience & delux wine.
During the second module of the International Master in Food and Beverage Management, students will deepen:
1) Global Food, Wine, and Beverage Industry:
Overview of the World Food Economy & Food, Beverage, and Agrifood System
Leveraging the Strength of ‘Made in Italy’ with a Focus on Food and Beverage
Ensuring Job Health and Safety: Regulations and Documentation
Internationalization Strategies and Export Potential for ‘Made in Italy’ F&B Products
F&B in Hospitality & Luxury Hotels
Slow Food Philosophy: Preserving Tradition and Sustainability in Gastronomy
2) Food Management:
Developing Effective Strategies and Positioning for Start-up Restaurant Formats.
Designing an Innovative Food Offering & Implementing Menu Engineering Techniques
Optimizing Restaurant and Kitchen Layouts for Aesthetics and Functionality
Culinary Management: Enhancing Culinary Skills and Managing Kitchen Operations
Food Risk Management: Managing Risks associated with Food intolerances
Supplier Selection for Food Procurement & Cost Control
Food Costs (Active/Passive) with Practical Exercises
3) Wine & Beverage Management:
Crafting a Captivating Wine & Beverage Offering
Implementing Wine List Engineering for Optimal Customer Experience
Supplier Selection and Beverage Cost Control Techniques
Wine Appreciation and Tasting Techniques for Wine Professionals
F&B and Spirits: Exploring the World of Distilled Beverages
4) Deluxe Brands, Marketing, and Communication of Food, Wine, and Beverage:
Delux Brand Management for Fine Food, Wine and Beverage
Utilizing Audio-Visual Communication in the F&B Industry
Effective Mass Media Strategies, Storytelling, and Public Relations
Trade Marketing and New Sales Channels: Exploring Strategies for Trade, Retail & Category Marketing
Set socially responsabile mindset to trasform the food, wine and beverage sector environmentally sustainable
During the third module of the International Master in Food and Beverage Management, students will learn:
5) Software Technologies in F&B:
Introduction to Technology in F&B Operations
Channels and Digital Tools to Acquire New Customers
Data Analysis in F&B: Leveraging Insights for Decision-Making
Performance Measurement and Business Analytics for F&B
Revenue, Channel, and Demand Management
Customer Experience, Service Excellence, and Personalization
6) Future Trends and Innovations in F&B:
Exploring New and Future Trends, Innovation and Disruptions for a Business Growth F&B Industry
Understanding Food and Wine Processing Technologies
New Technologies: From Production Chain to New Product Development & Services
Innovations in the Allergen-Free Food Sector
Ghost Restaurants and Dark Kitchens: The Future of F&B Delivery Conce
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Practice Lab | In partnership with Michelin Guide.
The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by Michelin Guide managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by Michelin Guide managers with whom you will create a strategy for guiding customers through the Michelin Guide customer’s journey.
Hands-on Lab:
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project:
You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.
Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.
Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.
Previous years’ experiences
The Practical Challenge:
Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery. Company: Volognano Azienda Agricola.
Faculty:
Highly qualified international university professors, trainers, and business managers who come from a range of operational and professional fields—from merchandiser to lawyer, from entrepreneurship to coach and speaker—hold the Rome Business School’s International Master in Food and Beverage Management . The educational strategy aims to provide students with the knowledge and abilities that the market currently demands.
Career and Entrepreneurship Services:
Throughout your International Master in Food and Beverage Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Food & Wine Manager
Brand Manager
Restaurant Manager
Food & Beverage Service Supervisor
Catering Manager
Banqueting Managers
Marketing and Communication Manager
Director of F&B Operations
F&B Consultant
Entrepreneur in the F&B industry
Winemaker
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
