Contenido
International Master in Fashion Management.
Rome Business School’s International Master in Fashion Management aims to build managerial key competencies to manage and run fashion companies, fashion shows & fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion Industry.
Formula International
Method On campus (Rome)
Language English
International Master in Fashion Management Overview:
The Master in Fashion Management, online or on-campus, develops managers & professionals who will embark on a new role in the fashion sector; starting by understanding the pattern of success of the ‘’Made in Italy’’ brand with a focus on fashion, to one aimed at the world of fashion management, luxury management, fashion branding & communication strategies, fashion event management, sales techniques for sales in the fashion industry, digital fashion transformation, and event and integrate arts, culture, and luxury through a variety of activities and events held and conducted at the school.
Learning Outcomes:
Identify and develop effective managerial strategies for fashion businesses.
Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury.
Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding and communication.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International Master in Fashion Management?
Business in Action
You'll work on a team-based Capstone Project addressing real challenges in the fashion industry or within your current company. You'll have access to the VOGUE BUSINESS database for valuable insights into the fashion, beauty, and luxury sectors.
Engage in a Business Practice Lab with a leading fashion industry partner Valentino, where you'll meet managers, participate in hands-on activities, and collaborate on specific tasks.
Experience the “Made in Italy” Fashion and Luxury Excellence
etwork through company visits and meetings with top fashion companies. Previous intakes students had the chance to learn from and meet big brands managers of Fendi, Valentino, Versace, D&G, Bulgari.
International Bootcamp
Be a global student and broaden your professional horizons. Begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs, in Barcelona, Paris, Rome, Tuscany, London, Nigeria, Qatar, China. Grand Tour of Italy or Silicon Valley (US).
Career Impact
+26% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.
Eduniversal Ranking
Ranked N. 27 in Fashion Management, Worldwide by Eduniversal Ranking.
International Master in Fashion Management:
The Master will provide fundamental management knowledge, followed by acquiring skills in Fashion Industry Management, specifically mastering fashion branding and communication, luxury management, fashion sales management, public relations and fashion events management, customer care, making an impact in the world, and achieving career milestones. Therefore, this master assists fashion leaders in leveraging digital technologies to understand fashion markets and customers.
Develop Managerial Competences to lead fashion and luxury products, brands and companies.
During the first module of the International Master in Fashion Management, students will learn how to:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion events.
During the second module of the International Master in Fashion Management, students will learn how to:
1) The Fashion and the Luxury market, sociology and people:
Fashion & Luxury uniquenesses in Customer’s mind
The Fashion Industry, its Cultural Revolution and Fashion Sociology
Fashion industry and the Success Factors of ‘Made in Italy’
People, Roles, Functions, Managerial Competences linked to Fashion
2) The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection:
Trends in Style, the importance of Quality and Craftmanship
The Importance of Materials and Fabrics
The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI
3) How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it:
From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
In Store Communication, Visual Merchandising & Buying
The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
Fashion Styling
Collaborations’ role in building hype
Success stories on Brand Building (Tod’s, Bulgari)
Experiential Marketing: The case of GUCCI, Valentino, Versace
4) The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty:
Store design, Concepts, Aesthetics, Functionality
Retail challenge: Locations, Geography, Visibility, traffic catching
The key role of Sales Ambassadors in Store
Embrace new tech for fashion, innovation and sustainable fashion business.
During the third module of the International Master in Fashion Management, students will learn how to:
5) New Tech for Fashion, Innovation & Fashion Law
Fashion Tech & Innovation
Fashion Design & Clothing Technology
Fashion in the Metaverse and Fashion Gaming
Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
6) Sustainable Fashion & Ethics
Sustainable Fashion Production & Fashion Supply Chains
Business Ethics, CSR and Conscious Fashion Campaigns (Case studies analysis)
The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Practice Lab | In partnership with Valentino.
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategy to guide customer’s throught the customer’s journey of Valentino products.
Business in Action - Hands-on Lab.
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
An educational experience.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous year experience
The Practical Challenge:
Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.
Rome Business School International Bootcamps experiences.
Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience.
Career and Entrepreneurship Services.
Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Merchandising Manager
Luxury Brand Manager
Luxury Retail Buyer
Store Manager
Visual Merchandiser
Product Manager
Market Research Analyst
Luxury Fashion Consultant
Marketing Manager
Creative Director
Area Sales Supervisor
Designer or Stylist
The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.
Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
