Contenido
Master in Digital Marketing & E-commerce Part Time.
This Master will provide you with the keys to online planning and help you take advantage of the opportunities that the new digital environments have to offer.
Formato: Part Time
Modalidad: On Campus
Duración / Créditos: 12 months / 70 ECTS
Idioma: English
Campus: BCN
Presentation:
The Master in Digital Marketing & e-Commerce (Part Time) offers you a cross-functional and in-depth approach to the techniques and tools used for establishing new ways to communicate with consumers, guaranteeing the profitability of your projects.
You will discover the keys for developing your skills on digital advertising, omnichannelling, search engine positioning, social network marketing, customer loyalty platforms (CRM) and both purely digital business plans or in between the ON and OFF worlds. You will also learn about the importance of sales and customer loyalty related goals.
We keep moving forward
The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone’s safety.
The Reasons Why
You should choose the Master in Digital Marketing & Ecommerce Part Time.
We could give you loads more. We might mention key benefits such as employability, revitalizing your career, enhancing your visibility, and so on. But here is a list of specific reasons that explain why taking this Master is a safe bet:
Strategic Planning.
Learn how to carry out a strategic on-line plan in order to build an e-commerce from scratch and take it to the top using the right tools.
Google Certificates and Other Tools.
We prepare you for certificates such as Google AdWords or Google Analytics and to develop your own PrestaShop project.
Marketing 4.0.
You will be able to lead digital commerce projects with a vast knowledge of the current transformational situation that companies are going through in the face of an indifferent market.
Omnichannel Management.
Discover the implications of a digital project in which all the company’s channels interact and explore the Customer Journey: Awareness, Consideration, Conversion, Loyalty and Advocacy.
Analytic Intelligence.
Take control of the follow-up strategy, typical in online marketing, in order to master the specific tools for the measurement and optimisation of results.
Program:
Communication and information technologies have forever changed the relationship between client and supplier ever since the Internet and social networks became established as efficient tailor-made marketing tools. It’s a new setting where the rules of the games have changed. Now, everything is fast, direct, subject to being measured and capable of getting anywhere in the world.
The digital ecosystem is the perfect breeding ground for new ways of doing business. Companies need to prepare themselves to face this new way of interacting with their clients. The labour market calls for new marketing profiles that know how to find opportunities to develop new strategies in this digital environment.
Our Master in Digital Marketing & e-Commerce Part Time will provide you with a cross-curricular learning experience, using techniques and tools that are designed to establish new ways of communicating with consumers in order to guarantee the profitability of your projects.
Objectives.
1. Strategic Marketing
Becoming a specialist in marketing strategies, communication and online commerce, both attracting and building loyalty in online environments as well as retaining clients in an offline context.
2. Vision
Being able to provide a clear vision of how digital planning should be carried out and to deliver adaptation and success strategies for the company.
3. Leadership
Developing the skills you need in order to master the strategies and techniques to plan, design, implement and manage the main e-commerce platforms.
Course Content.
Module 1 - Online marketing and advertising strategy.
Introduction to online marketing e innovation - 3 ECTS:
Fundamentals of analysis in digital marketing
Digital marketing plan
Innovation
Processes and methodologies: design thinking, Lean Startup, Agile - 2 ECTS:
Design thinking
Lean Start up
Agile
Digital advertising - 4 ECTS:
Display
Video
Performance
Programmed marketing (RTB)
Design and web usability - 4 ECTS:
Web usability
Mobile usability
Apps development
Module 2 - Positionment, social and analytics strategy.
Positioning with search engines: SEO and SEM - 5 ECTS:
SEO
SEM
Growth hacking
Social Media Marketing - 6 ECTS:
Social media plan
Campaigns
RRSS analytics
Influencers
Module 3 - Ecommerce.
Dimensions of ecommerce - 2 ECTS:
Customers profiles
e-commerce models
E-mail marketing and affiliation marketing - 3 ECTS:
E-mail marketing
Affiliation marketing
Module 4 - eCommerce global management.
Creation of e-commerce platforms - 5 ECTS:
Wordpress
Mobile first (ASO)
Relational marketing and logistics - 4 ECTS:
CRM
Fidelization
Logistics
Module 5 Digital Business.
Digital analytics - 4 ECTS:
Web analytics
E-commerce analytics
Digital business plan - 3 ECTS:
Business models
Success factors
Integrating the digital marketing plan within the global plan
Digital entrepreneurship
Module 6 - Final Master Thesis.
Final Master Thesis - 15 ECTS
Choosing EAE enhances your future with our Master in Digital Marketing & E-commerce Part Time.
At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing & E-commerce Part Time.
Head of SEO
Head of SEM
Brand Digital Manager
Digital Project Manager
Content Manager
Digital Communication Manager
Community Manager
Director of Digital Marketing
