Contenido
International Master in Digital Marketing and Business Transformation.
Our International Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.
Formula International
Method On Campus
Language English
International Master in Digital Marketing and Business Transformation Overview.
The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.
Learning Outcomes:
Demonstrate solid managerial core competencies, including business strategy & planning, project & operations management, and budget management.
Navigate comfortably among different digital business models and foster digitalization upgrade of the business they operate in.
Optimize digital performance of own channels and plan successful digital media campaigns and content strategies.
Master digital insights and analytics to take effective data-driven decisions.
Effectively collaborate with colleagues, partners and external stakeholders to maximize business impact – and ECG impact – of their actions.
Shape your professional path through 4 pillars:
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International International Master in Digital Marketing and Business Transformation?
Career Impact
+23% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Generali, Group M, Digital Angels
Think Big & Go Global
Think big and go global, choose among 4 continents and 9 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.
Be guided by an industry leader
Get guided and learn from the Program Director Sabina Eminente. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.
Business in Action
Gain real-world experience in digital business transformation. You'll learn about diverse business models, master digital marketing tools, and work with industry experts. Engage in a Digital Marketing Business Practice Lab (Digital Marketing Business Practice Lab with GroupM) and capstone project to apply your knowledge to real-world scenarios.
Program Content Highlights
Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practicing with business representatives.
International Master in Digital Marketing and Business Transformation:
The International Master’s in Digital Marketing and Business Transformation aims to train professionals passionate about learning how emerging technologies can create innovative businesses or transform existing ones, corporate culture, customer experiences, and relationships to meet changing business dynamics and new market demands.
Furthermore, students will become digital leaders, leveraging their digital fluency to develop new skills and competencies.
Develop managerial digital skills & digital business vision:
During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Implement digital business strategies & master digital marketing:
During the second module, students will learn:
1) Digital Transformation: Business models and systems in a digital Era
The digital economy and the new business models
Digital Strategizing: how to transform your business in a digital one
Challenges in introducing digital strategies
Identification of success factors for digital strategies
Agile digital strategy management
Data Analytics as foundation of the digital transformation
2) Digital Organization, Automation & Technology
Characteristics of the digital organization
Digital maturity models, digital maturity assessment
Capabilities of digitally transformed companies
Digital transformation of the organization
Digitalizing customer-experience and digital customer relationship management
Let’s see some cases
3) Web Optimization, Digital Marketing, Communication and Tools
Web and e-commerce Optimization (Google Analytics)
Lead generation: Google Adwords, Social Media
Marketing and Programmatic Advertising (Preparation for Google Ads Certification)
Search Engine Optimization (SEO)
Omnichannel Marketing: Email, Mobile, Proximity
Marketing and Wearable Techniques
Let’s see some cases
4) Digital PR and Content Strategy
Content Creation, Branded Content, and Communication Strategy
Content and Display Advertising
Video and Visual Story Telling
Influencer Marketing and Applied Creativity
Manage emerging technologies and devop future driven and innovative mindset.
During the third module, students will explore:
5) Digital Customer Management: Data, Insights and Analytics
Digital Customer Management and Behaviour
Market Research and Customer Insights
Data-Driven Strategy
Legal Issues when Marketing Online: Advertising, Data Protection, Intellectual Property
Cybersecurity
6) Tech Future Vision
Future of Business: Smart Technology and Industry 4.0
AI, Virtual Reality and IoT in Digital Marketing
Why Blockchain in Marketing?
e-reputation, and Crisis Management
Business Ethics and CSR
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Practice Lab | In partnership with GroupM:
The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by GroupM managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by GroupM managers with whom you will create a strategy for guiding customers through the customer journey of GroupM products.
Business in Action - Hands-on Lab:
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project:
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Rome Business School International Bootcamps experiences:
There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.
Faculty:
Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.
Career and Entrepreneurship Services:
Throughout your Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways:
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:
Marketing/Director in Business Development
Digital Transformation Manager
Digital Business Manager
Digital Business Analyst
Marketing Manager
Digital Marketing Manager
Account Manager
Media Planner
Branded Content Specialist
Communication Specialist
Programmatic Specialist
Web and Media Analysts
Media Relations and Digital PR Specialist
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
