Contenido
International Master Online in Food and Beverage Management.
The Program aims to develop professionals who will master and sharpen their skills and embrace change, capable of recognizing the production and quality assurance processes peculiar to Food, Wine and Beverage.
Formula: International
Method: Online
Language: English
Enrollment: 79%
Available seats: 9
International Online Master in Food and Beverage Management Overview
The master focuses on make professionals able to operate in a global market by developing specific managerial and communication competences.
Professionals, who will also generate competitive advantages, build deluxe brands in the fine food, wine, and beverage sectors, by capitalizing on new technologies, by utilizing the most advanced marketing techniques to promote companies and products.
Learning Outcomes.
Knowledge and Understanding: Students will master key concepts, theories, and principles in food and beverage management, covering industry trends, marketing, finance, and sustainability.
Applied Practice: Graduates will adeptly apply knowledge and skills to real-world food and beverage scenarios, solving complex issues and implementing industry-aligned strategies.
Cognitive Skills: Students will enhance critical thinking, analytical reasoning, and innovative problem-solving abilities to tackle industry challenges.
Communication and Digital Skills: Students will refine their communication abilities for effective stakeholder engagement and demonstrate proficiency in using relevant technologies and numeracy for financial tasks.
Autonomy and Teamwork: Graduates will display autonomy, accountability, and effective teamwork, including self-directed learning, ethical understanding, and collaborative skills for managing food and beverage operations.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International Master in Food and Beverage Management?
Career Impact
+22% Salary Growth, with over 70% of students finding a new job whitin six months finishing the Master and over 50% before the completition of the Master. They work in prestigious companies in the F&B Sector such as Zuma, RoccoForte and Volognano.
Business in Action
Business Practice Lab: Meet managers, take a hands-on lesson and undertake a task. Explore wines, take wine tests, learn about Deluxe wine photography, Powered by Michelin Guide.
Create an engineering menu for fine dining restaurant.
Make a critical gastronomy simulation and guide restaurants rankings.
Flexibility
A tailor-made programme built for distance learning. Study following live lectures in streaming on our digital platform or at your own pace following lectures uploaded daily and available on demand. Students are free to define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments.
Tuscany Bootcamp.
Immerse yourself in authentic experiences that deepen your understanding of Italian gastronomy and luxury hospitality, in an unforgettable one-week Bootcamp in Tuscany.
Embark on a gastronomic luxury tour, exploring the rich wine and culinary culture of Florence and Volognano.
Delve into exclusive winery visits and private tastings at esteemed establishments such as Sting Famiglia Palagio, Borro's Winery, Salcheto, Castel Volognano, and Sting Famiglia Palagio.
Career Service
The Career Center helps professionals and students build their futures, guiding them along the path best suited to their skills, desires and career goals. In addition, through the Career Center you will have access to exclusive tools, including a job portal, expert mentoring, counselor training, career targeting, and an accelerator. Obtain everything you need to achieve your aspirations, aiding you to make the most of your knowledge and skills.
Contents of the Program.
Develop the potential of the 'Made in Italy' brand in fine food and beverage products, learning how to manage luxury products and wines.
Gain skills in applying new software technologies, such as VINORA, revolutionizing online wine sales.
Create your own business and define an image identity for high quality food, wine and beverage products.
Offer personalized services, ensuring excellence in the digital environment to meet customers' needs.
Explore international strategies, innovations and future trends that will shape the food and beverage industry.
International Online Master in Food and Beverage Management:
The master offers significant exposure to companies and industry professionals. Students will be invited to participate in food and wine fairs – Made in Italy: Sol & Agrifood, Vinitaly, TUTTOFOOD, Taste Firenze, Euro Chocolate, Milano Wine Week, Merano Wine Festival, Festival del Giornalismo Alimentare Torino, and many more. The program is an experiential journey.
Start with Managerial Core.
Develop managerial skills & innovative perspective for food, wine & beverage management
During the first module of the International Online Master in Food and Beverage Management, students will learn notions of:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business
Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Get Into Focusing and Specializing.
Create impactful marketing, branding, communication and be able to manage luxury fine dinning experience & delux wine
During the second module of the International Online Master in Food and Beverage Management, students will deepen:
1) Global Food, Wine, and Beverage Industry:
Overview of the World Food Economy & Food, Beverage, and Agrifood System
Leveraging the Strength of ‘Made in Italy’ with a Focus on Food and Beverage
Ensuring Job Health and Safety: Regulations and Documentation
Internationalization Strategies and Export Potential for ‘Made in Italy’ F&B Products
F&B in Hospitality & Luxury Hotels
Slow Food Philosophy: Preserving Tradition and Sustainability in Gastronomy
2) Food Management:
Developing Effective Strategies and Positioning for Start-up Restaurant Formats
Designing an Innovative Food Offering & Implementing Menu Engineering Techniques
Optimizing Restaurant and Kitchen Layouts for Aesthetics and Functionality
Culinary Management: Enhancing Culinary Skills and Managing Kitchen Operations
Food Risk Management: Managing Risks associated with Food intolerances
Supplier Selection for Food Procurement & Cost Control
Food Costs (Active/Passive) with Practical Exercises
3) Wine & Beverage Management:
Crafting a Captivating Wine & Beverage Offering
Implementing Wine List Engineering for Optimal Customer Experience
Supplier Selection and Beverage Cost Control Techniques
Wine Appreciation and Tasting Techniques for Wine Professionals
F&B and Spirits: Exploring the World of Distilled Beverages
4) Deluxe Brands, Marketing, and Communication of Food, Wine, and Beverage:
Delux Brand Management for Fine Food, Wine and Beverage
Utilizing Audio-Visual Communication in the F&B Industry
Effective Mass Media Strategies, Storytelling, and Public Relations
Trade Marketing and New Sales Channels: Exploring Strategies for Trade, Retail & Category Marketing
Being an innovative and responsible leader.
Set socially responsabile mindset to transform the food, wine and beverage sector into environmentally sustainable
During the third module of the International Online Master in Food and Beverage Management, students will learn:
5) Software Technologies in F&B:
Introduction to Technology in F&B Operations
Channels and Digital Tools to Acquire New Customers
Data Analysis in F&B: Leveraging Insights for Decision-Making
Performance Measurement and Business Analytics for F&B
Revenue, Channel, and Demand Management
Customer Experience, Service Excellence, and Personalization
6) Future Trends and Innovations in F&B:
Exploring New and Future Trends, Innovation and Disruptions for a Business Growth F&B Industry
Understanding Food and Wine Processing Technologies
New Technologies: From Production Chain to New Product Development & Services
Innovations in the Allergen-Free Food Sector
Ghost Restaurants and Dark Kitchens: The Future of F&B Delivery Conce
Electives.
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Business in Action.
Practice Lab | In partnership with Michelin Guide
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Michelin Guide managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Michelin Guide managers with whom you will create strategy to guide customers through the customer’s journey of Michelin Guide.
Capstone Project.
You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.
Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.
Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.
Previous years’ experiences
The Practical Challenge:
Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery. Company: Volognano Azienda Agricola.
