Contenido
International Master Online in Fashion Management.
The program aims at empowering future industry managers willing to take a new or higher role in the Fashion industry with the necessary competences and managerial skills to be appealing to and successful in the Fashion industry, and to stand out as an innovative and responsible leader.
Formula: International
Method: Online
Language: English
Enrollment: 76%
Available seats: 12
International Online Master in Fashion Management Overview.
The Master offers a comprehensive exploration of the fashion industry. It delves into the market, its sociological influences, prominent brands, industry leaders, and the factors that contribute to its success. This program reveals the intricacies of style, design trends, and quality, with a particular focus on the reasons behind the triumph of ‘Made in Italy’ and its global comparisons. It emphasizes brand creation, maintenance, positioning, and DNA as essential elements for success.
Learning Outcomes.
Identify and develop effective managerial strategies for fashion businesses.
Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury.
Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding, and communication.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International Online Master in Fashion Management?
Business in Action
Business Practice Lab with Valentino. Meet the Managers, do a hands on class and get on a task.
Use of VOGUE BUSINESS database Work on the most authoritative global reporting, data analysis, and actionable insights to the fashion, beauty and luxury community
Develop a Fashion Store Concept for a brand of your choice (based upon the brand values translated into the different aspects of physical and/or digital experiences).
Experience the ‘’Made in Italy’’ Fashion excellence
Network through company visits and meetings with top fashion companies. Previous intakes students had the chance to learn from and meet big brands managers of Fendi, Valentino, Versace, D&G, Bulgari.
Think Big & Go Global
A truly international experience, targeted to student's career goals, passions and interests. Deep dive into the luxury creativity, fashion and Business Bootcamp in Paris, or choose among the Bootcamps in Rome, Tuscany, Barcelona, Nigeria, Qatar, China, London, Grand Tour of Italy, and Silicon Valley (US).
Career Impact
+26% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.
Flexibility
FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand
International Online Master in Fashion Management:
The course examines key functions such as Merchandising, Buying, Communication, PR, Marketing, and CRM in shaping a brand’s triumph. It also underscores the significance of both physical and digital retail, emphasizing store design principles and sales excellence. Lastly, it covers the role of AI and digital technologies in fashion, fostering ethical and responsible leadership in the industry. The Master is taught by a team of experienced faculty members, complemented by industry experts who deliver lectures and engage students in discussions on recent and historical fashion success stories.
Start with Managerial Core.
Develop managerial competences to lead fashion and luxury products, brands and companies
During the first module of the International Master in Fashion Management, students will learn how to:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Get Into Focusing and Specializiing.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offerings & manage fashion events
During the second module of the International Master in Fashion Management, students will learn how to:
1) The Fashion and the Luxury market, sociology and people:
Fashion & Luxury uniquenesses in Customer’s mind
The Fashion Industry, its Cultural Revolution and Fashion Sociology
Fashion industry and the Success Factors of ‘Made in Italy’
People, Roles, Functions, Managerial Competences linked to Fashion
2) The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection:
Trends in Style, the importance of Quality and Craftmanship
The Importance of Materials and Fabrics
The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI
3) How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it:
From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
In Store Communication, Visual Merchandising & Buying
The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
Fashion Styling
Collaborations’ role in building hype
Success stories on Brand Building (Tod’s, Bulgari)
Experiential Marketing: The case of GUCCI, Valentino, Versace
4) The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty:
Store design, Concepts, Aesthetics, Functionality
Retail challenge: Locations, Geography, Visibility, traffic catching
The key role of Sales Ambassadors in Store
Being an innovative and responsible leader.
Embrace new tech for fashion, innovation and sustainable fashion business
During the third module of the International Master in Fashion Management, students will learn how to:
5) New Tech for Fashion, Innovation & Fashion Law
Fashion Tech & Innovation
Fashion Design & Clothing Technology
Fashion in the Metaverse and Fashion Gaming
Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
6) Sustainable Fashion & Ethics
Sustainable Fashion Production & Fashion Supply Chains
Business Ethics, CSR and Conscious Fashion Campaigns (Case studies analysis)
The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Electives.
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Business in Action.
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Valentino managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategy to guide customers through the customer’s journey of Valentino .
Capstone Project.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learned during the master’s course.
Leadership Program.
5 Interactive Courses to Improve Your Soft Skills
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence
