International Master in Sports and Lifestyle Management.
The International Master in Sports and Lifestyle Management aims to develop professionals who will embark on a career in the sports and lifestyle industry; Sports industry is the ultimate sophistication of the entertainment industry. From live events, to media, TV and Internet broadcasting; from Professional Sport Teams to Private Exclusive Sport Clubs.
Formula: International
Method: On Campus
Language: English
International Master in Sports and Lifestyle Management Overview. The master gives a great exposure to companies and industry professionals. Students will be visiting the top players in the industry and will be able to learn from their business realities and network. Previous intake company visits include: FC Sion, Lazio Football, F.I.R Italia, Fullham FC. The management of these industry entities has experienced deep changes, requiring a new class of professionals skilled both in event management, Lifestyle, media management, and sport management.
Learning Outcomes.
- Identify the key economic aspects of the sports industry.
- Analyze and solve real-life business problems related to the sports industry.
- Acquire wellness coaching and lifestyle management techniques and best practices, as well as theoretical principles about functional nutrition for effective sports performance and sports rehabilitation.
- Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
- Create different offerings and manage sales of sports merchandising and other products or services related to the sports industry.
Shape your professional path through 4 pillars:
Real link with companies An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose Following our motto,
Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our Master in Sports and Lifestyle Management?.
Business in Action
- Business Practice Lab with Adidas: Meet the managers, participate in a hands-on class, create a business forecast strategy considering people, business and technology.
- Capstone Project: Work on a challenge of your own company or on a real business challenge of one of our corporate partners.
- Re-brand a sport company strategy.
- Use sport methodology and data to create a peak performance program for managers.
- Develop a communication strategy to handle a playing season that has been under-performing.
Career Impact +27% Salary Increase on average, after 1 year the completion of the Master in Sports and Lifestyle management. They work in prestigious companies in the sports Industry such as: Nike, RedBull, Juventus, Amazon, Porsche & Adidas.
Expand your professional network Expand your professional network and meet industry managers, through guest lectures and company visits. Company visits from previous intake include: FC Sion, Lazio Football, Macron, F.I.R Italia, Fullham FC, Macron Sports Wear, Red Bull.
Think Big & Go Global Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.
International Master in Sports and Lifestyle Management: The Master’s program offers students a bridge to the Sports and Lifestyle management industry, with exposure to companies and professionals through visits to prominent organizations. Students gain practical experience by rebranding a sports company’s strategy, creating performance programs with sports methodology, and developing communication strategies for challenging seasons. They also participate in a Business Practice lab with Adidas and work on Capstone Projects, addressing real industry challenges. This hands-on approach enhances understanding and networking in the field.
Develop managerial skills and innovative perspective for successful sports and lifestyle mangement During the first module of the International Master in Sports and Lifestyle Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful branding, advertising, communication & sales of sports and lifestyle offerings During the second module, students will learn how to:
1) Sports Industry
- Sports International Governance, Economics and Organizations
- Sport Industry in Europe – Trends, Analysis & Statistics
- IOC, FIFA, UEFA and the Sports Industry
2) Sports and Lifestyle Branding, Advertising and Selling
- Brand Management & The Role of Advertising for Sports and Lifestyle Management
- Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings
- Digital Sports and Lifestyle Influencers
3) Lifestyle Management
- Wellness Coaching and Lifestyle Management
- Functional Nutrition for Sports Performance
- Prevention of Risks in Sport Management
4) Football Business Management
- Inside the Football Business & Football Governance
- The Management of Football Club
Embrace new tech for sports, innovation and sustainable sports business During the third module, students will learn how to:
5) Sports and Lifestyle Event Management
- Media Rights, Sponsorship & PR in Sports
- Sports and Lifestyle Event & Venue Management
- Sport Agent
6) Innovation, Sport Tech & Legal Aspects of Sports and Lifestyle Management
- Principles of Sports Law
- The Phenomenon of e-Sport Revolution & The Metaverse
- ESG Trends in Sport & Sustainable Lifestyle
- Sports Data Analytics and Business Decision Making
- New Tech, Innovation and the Future of Sports and Lifestyle Management
- Business Ethics and CSR
Why Electives? The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society. Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Practice Lab
At the end of your training experience, you will have the chance to demonstrate your skills by tackling a real business challenge. Use your talents to identify opportunities and create a truly innovative strategy. Take on a real business challenge. You may choose to be part of a small team and design a marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offer for several generations. You will be given two case studies of two real companies that will allow you to put the knowledge you have learnt during the master’s course to the test.
Business in Action - Hands-on Lab The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. Tackle a real company challenge. You can choose to be part of a small team and design a plan for a new business or develop a new strategy. You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Rome Business School International Bootcamps experiences There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.
Faculty Rome Business School’s International Master in Sports and Lifestyle Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.
Career and Entrepreneurship Services. Throughout your Master in Sports and Lifestyle Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Sports Marketing Manager
- Sport Event Manager
- Sport Centre Manager
- Sport Hotel Communication Director
- Sport Media Marketing & Sales Manager
- Sport Federation PR Manager
The salary of our students after the completion of our International Master in Sports and Lifestyle Management increased by an average of 15,7%.
Scholarships Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
- Early Enrollment Incentive
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Scholarship
- Entrepreneurial Grant
- Better Managers for a Better World Scholarship
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
