International Master in Media and Entertainment.
Students will learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.
Formula: International
Method: On Campus
Language: English
International Master in Media and Entertainment Overview.
A Master’s in Media and Entertainment is a graduate-level program that provides students with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment. This program is designed to help students develop critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.
Learning Outcomes:
Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business.
Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages.
Illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective.
Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International Master in Media and Entertainment:
Career Acceleration Program
+34% Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market
International Bootcamp
Choose from 7 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Paris, Barcelona, and 4 other continents. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.
Business in Action
Powered by WarnerBros. Discovery. Thanks to our worldwide network of partners, students spend 10 hours in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases
The Italian hub of cinema: Rome
Rome has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Rome is also the hometown of Federico Fellini, the so-called “Eternal City” has sustained its reputation as a vibrant city of film, and now supports a large sector with over 1,300 active enterprises in the film industry, generating an annual added value of about 750 million euro.
Program: International Master in Media and Entertainment.
The curriculum of an International Master in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through internships, workshops, and collaborative projects.
Managerial Core:
A series of classes designed to give you tools and guidance
During the first module of the International Master in Media and Entertainment, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
:
The driving force of the Master, the major content of the path that you have chosen to take
During the second module of the International Master in Media and Entertainment, students will learn:
1) Global Dimensions of the Entertainment and Media Industries:
Media Economics, Cinema and Global TV Markets
New Audio-Visual Global Business Models
Audio-Visual Content Creation and Cross-smedia Storytelling
2) The Business Side of the Audio-Visual Industry (TV & CINEMA):
TV Series Creative Pitching Deck & Management
TV Un-Scripted Production Management
Film Production Management
Distribution and Marketing
Entertainment Financing: From 0 to Distribution of Profits
Managing and Marketing Creative Talents and Teams
Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
3) Publishing industry:
The Business Side of the Audio-Visual Industry (Radio, Events, Music)
Music Supervision Management
Management of Live Music, Touring, Events and Revenue Stream
Music Label Management and Monetization
Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
Radio Production Management
Podcast Production Creative Management
4) Advertising, Communication and Law in Media and Entertainment:
Experiential Marketing, Adverts and New Ways to Engage with Audiences
Customer Experience and Business Analytics for Digital Media & Entertainment
Intellectual Property Copyrights, Trademarks, and Cyber Law
Crisis Communication and Reputation Management in Media and Entertainment
Web Series Management
Being an innovative and responsible leader:
Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society
During the third module of the International Master in Media and Entertainment, students will explore:
5) New Tech, Innovation and the Industry Future:
- Interactive Media, AI and Business of Gaming
- New Media and Entertainment in the Metaverse: Snap into the Future
6) Better Managers for a Better World:
- Censorship, Ethics and CSR in Media and Entertainment Sustainability in Broadcasting and Media
- Business Ethics and CSR
:
Why Electives?
Rome Business School’s goal is to develop future managers, entrepreneurs and professionals ready to take advantage of digitization, go global and make a positive impact on society.
Elective courses are ideal tools for enhancing one’s employability by focusing on skills that are in high demand.
Elective courses help students carve out a niche in the market and become more competitive.
Elective courses allow students to learn about courses they would otherwise never have encountered.
Elective courses offer a unique curriculum that fosters life and career skills.
Rome Business School courses are divided into 4 main areas of focus: Innovation and Growth, Tech and Digitalization, Industry- Focused, and International Business.
Business in Action:
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Business Action:
Students spend
10 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
:
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.
The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.
Previous years’ experiences
Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.
Rome Business School International Bootcamps experiences:
Take an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience
Faculty:
Rome Business School’s International Master in Media and Entertainment are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.
Admission process:
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
1 Evaluation of credentials
2 Application Confirmation
3 Selection Interview
4 Admission
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Career and Entrepreneurship Services:
Throughout your Master in Media and Entertainment , you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways:
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways:
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Event Manager
Media Manager
Media Planner
Publicist
Publishing and Copyright Manager
TV Producer
Entertainment Manager
Talent Manager
Venue Manager
Production Coordinator
Executive Director
Distribution Manager
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
