Global Master in Marketing.
The Master in Marketing is created to give professionals who work directly with consumers the key to corporate excellence by giving them the market-relevant skills. Professionals are given the conditions to change during the program, and participants will go through a process of change and personal development.
Formula: Full time
Method: On campus (Rome)
Language: English
Global Master in Marketing Overview. The Global Master in Marketing aims to develop professionals who will master and sharpen their skills and embrace change as the most effective way of generating competitive advantages. Professionals who can capitalize on new technologies, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting, and retaining talent as the best way to ensure success in the new business ecosystem.
Learning Outcomes:
- Master the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
- Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
- Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
- Develop a Digital Marketing Plan leveraging big data platforms and new consumer psychology and behaviors.
- Develop business leadership skills as an innovative, responsible, and ethical leader.
Shape your professional path through 4 pillars:
True link with companies
An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.
Internationality
Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.
Professional Impact
Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.
Higher Purpose
Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.
5 reason why to choose our Global Master in Marketing.
Business Practice lab with Porsche
During the Business Practice lab with Porsche, students will do a Marketing Assessment for Porsche with focus on, either: Competitors, Distribution, Pricing Perception or Communication Skills in practice through practical assignments: Design the "omni-channel" distribution strategy for a luxury/fashion product company: indicating how to balance online and physical channels and how to integrate distribution strategy with an appropriate digital marketing campaign
Career Impact
98% placement rate after 1 year completing the Master in Marketing Our students find a job in prestigious companies like: Digital Angels, Unilever, Generali, Peroni e P&G
International Bootcamp included in the Master
Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, China, London, and Tuscany. The Master includes the Barcelona Bootcamp.
Digital Marketing Certifications
Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.
Career Accelerator Program
Explore, Build, Engage, Act, Evolve An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.
Eduniversal Ranking
Our Master is officially recognized among the best at an international level by Eduniversal Ranking 2022, in which the Marketing area is also featured Ranked TOP 60 in Western Europe.
Global Master in Marketing. Participants will first acquire a foundational understanding of management, then specialize in Marketing, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.
Strategic Thinking and Planning in Marketing. During the first module of the Master in Marketing, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Data Driven Decision Making in Marketing. During the second module of the Master in Marketing, students will learn how to:
1) Marketing: The Core
- Marketing Fundamentals
- Understanding Customers and Competitors
- From Traditional to Digital marketing
- Marketing Assessment: Market Research, Information Management, Decision making
- Customer Journey Mapping – CRM And Customer Experience
2) Strategic Marketing:
- Marketing Strategy: The Why, What and How
- Distribution and Multichannel Strategies
- Got to market Strategy and Planning
- B2B Industry Marketing
- The Value of Communication in Marketing
- Impactful Branding & Advertising
- Key Account Management
- International Communication Strategies
3) Understanding Digital Consumer Behavior:
- Digital economy. A new behavioral framework
- Consumer psychology and decision
- How consumer brain works. Understanding it to optimize digital marketing effectiveness
- Developing emotional and engaging digital journey
- Neuromarketing & consumer research to acquire data driven behavioral insights
- Small data
4) Digital Marketing and KPIs:
- Web Design and Web Management
- e-commerce Optimization (Google Analytics)
- Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification, Google Analytics 4)
- Search Engine Optimization (SEO)
- Omnichannel Marketing Evolution
Being an innovative and responsible leader. During the third module of the Master in Marketing, students will learn how to:
5) Marketing Analytics:
- Data acquisition online & offline
- Data interpretation
- Data-Driven Marketing strategy
- Big data
6) MarTech, Sustainability, and Future Trends in Marketing:
- From Web Evolution 1.0 to Web Revolution 5.0
- AI in Marketing, Machine Learning, Blockchain, VR, Metaverse, NFT
- Business Ethics and CSR
- Create Change in the World through Purpose Driven Marketing, focus on:
- Sustainability and Overconsumption
- Smart cities & Urban mobility
Why Electives?. The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society. Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Practice Lab | In partnership with Porsche.
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
Business in Action - Hands-on Lab. The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies
An educational experience. At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research. Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a
Marketing plan.
Previous years’ experiences The Practical Challenge: Simply no Waste The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing growth plan for the start-up. The Practical Challenge: Unilever Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.
Rome Business School International Bootcamps experiences. During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.
Faculty. Rome Business School’s Global Master in
Marketing are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Marketing and Communication Manager
- Brand Manager
- Social Media Manager
- Business Developer
- Sales Manager
- Trade Marketing
- Digital Marketing Manager
- Media Planner
- Content Editor
- Key Account Manager
- Digital Manager
- Product Manager
- Copywriter
- Engagement Manager
Scholarships. Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
