Contenido
Bachelor in Marketing & Communication.
Study for a Bachelor in Marketing and Communication with a curriculum focused on new technologies, future trends, and the development of institutions that generate a positive impact.
Tipo de curso: Bachelor
Rama del grado: MARKETING AND COMMUNICATION
Titulación del grado: Bachelor in Marketing & Communication
Método: On campus
When you study for the Bachelor in Marketing and Communication you’ll learn about the various traditional aspects of marketing and communication as well as today’s key disciplines such as corporate social responsibility, communication skills, and market research.
It also has the added value of immersion in the digital universe, new technologies, and the use of neuromarketing and psychology, essential for your incorporation into the working world.
The reality of companies both now and in the future is inconceivable without marketing departments that know exactly how to use digital technologies, either through traditional communication (Outbound Marketing) or digital communication (Inbound Marketing).
This is why, when studying at UNIE, you can be sure that the academic program is designed to meet the demands of the professional market and the digital transformation needs of organizations.
¿Cuáles son los objetivos de este curso?
In the first year you’ll begin with the university core requirement courses that will give you an overview of the different areas covered by marketing, as well as courses related to communication, market research, and psychology.
During the second and third years, you’ll deepen your understanding of marketing as a comprehensive discipline in order to learn how to gauge the cultural context, the changing environment and the challenges of globalization, and the constant coming and going of competitors.
In addition, special attention will be paid to corporate social responsibility, relationship, event planning, corporate communication, managing marketing-related projects, and the dynamics established in a company between the marketing department and the rest.
In the final year, you’ll delve into the digital sphere to further explore the development of strategies for an international audience, and you’ll also have the opportunity to experiment with different business simulators
¿Qué distingue a este curso de los demás?
Comprehensive
Provides an all-round perspective encompassing corporate aspects and current issues.
Professional Reality
Eminently practical curriculum closely connected to today's professional reality.
High Employability
Marketing profiles will be among the most sought-after professional profiles in Spain.
Forward-looking
Focus on the latest marketing trends and the use of new technologies.
In addition to your degree
You’ll also receive a Transmedia Creative Communication certificate to go with your degree.
Resumen del Temario.
First Year
Introduction to Economics
Communication Theory
Communication skills in business
Computer Science applied to Marketing
Marketing Fundamentals
Media and Communication
Business English I
Psychology applied to Marketing
Statistics applied to Marketing
Digital Marketing
Second Year
Sales Communication in New Environments
Fundamentals of Business Administration and Management
Product Policy and Branding
Price Policy
Fundamentals of Market Research
Web Technology and Databases
Distribution Policy
Promotion Policy
Business English II
Data Collection Methods and Information Analysis: Digital Tools for Data Use
Third Year
Sales Planning and Negotiation Techniques
Social Media Marketing and Online Community Management
Relationship Marketing in New Environments
Economic and International Environment
Event Organization, International Relations and Protocol
Sales Simulation
Digital Ecosystem and e-commerce/Mobile Marketing
Communication Project Management
International Marketing
Advertising Planning
Fourth Year
Management Skills
Neuromarketing
Marketing Plan
Consumer Behaviour and Consumer Sociology
External Academic Internships
Creativity and Innovation in New Environments
Internal Communication
Corporate Communications Management
Social Marketing and Corporate Social Responsibility
Final Degree Project
