International Master in Tourism and Hospitality Management
Modalidad de imparticiónEl International Master in Tourism and Hospitality Management se dicta de forma presencial.
Número de horasPara consultas sobre duración enviar mensaje al centro.
Titulación oficialAl graduarse obtiene titulación por parte de Rome Business School.
Valoración del programaEl International Master in Tourism and Hospitality Management enseña, mediante clases virtuales en idioma inglés, sobre los modelos y tendencias actuales en el sector turístico, un área que ha tenido que transformarse en un contexto pandémico y desafiante debido a las restricciones globales.
Se aprenderá sobre organización de eventos y actividades de ocio, recaudación de fondos, turismo público, planificación de turismo regional y local.
Dirigido aEl público al que va recomendado el programa Rome Business School son directores o responsables en áreas de gestión turística, ocio y viajes.
EmpleabilidadEl egresado podrá desempeñarse profesionalmente en cargos ejecutivos, de responsabilidad y gerencia en agencias de viaje organismos vinculados al turismo, hotelería y ocio.
International Master in Tourism and Hospitality Management
ContenidoInternational Master in Tourism and Hospitality Management.
The International Master in Tourism and Hospitality Management aims to develop professionals who will embark on a career in the tourist sector; in particular the world of tourism design and management for tour operators, travel agencies, and travel consultants.
Formula International
Method On Campus
Language English
International Master in Tourism and Hospitality Management Overview:
Learn from the Italian food and wine products, students will evaluate tourist products, opening the way for the creation of new profiles.
The Program will enable professionals to build a tourist journey that integrates local cultures, environments, and flavors through an approach aimed at increasing knowledge through the pleasure of all senses. Participants will equip themselves, firstly, with general core knowledge in management, and then will specialize in the tourism and hospitality management industry, in particular tourism systems, customer service, hospitality, and digital communication.
Learning Outcomes:
Identify fundamental concepts, theories and best practices in the tourism and hospitality industry, in areas such as hospitality management, event planning, marketing strategies, and cultural tourism.
Elaborate problem-solving strategies for real-world situations, in areas such as guest relations, event coordination, hotel operations, and destination marketing.
Evaluate market trends, consumer behavior, and business opportunities in the tourism and hospitality sector, with a focus on sustainable and responsible development.
Apply communication skills, both verbal and written, to effectively convey ideas, persuade stakeholders, and deliver exceptional customer service.
Demonstrate independence and collaboration in the work environment, exhibiting professionalism, accountability, and effective teamwork.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business
Why choose our International Master in Tourism and Hospitality Management?
Career Impact:
98% placement rate, with over 70% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. Students are working in Companies like Rocco Forte Hotels, Marriott Hotels and Travel Hub.
Business in Action:
Business Practice Lab in partnership with Bulgari Hotel
Meet Managers, do a Hands-on class and get on a task.
Learn and simulate a site inspection in a luxury hotel and how to do deluxe hotel lifestyle photography. In partnership with Bulgari Hotel Milan.
Do a 5* Hotel Evaluation and Ranking Analysis.
Create a Touristic Offering.
Create a Digital Strategy for the promotion of a specific touristic experience.
Experience Italy:
1 Week Bootcamp on Tourism, Food, Wine & Experiential Luxury in Tuscany.
Explore the wine and gastronomic culture in Italy, visit following wineries: Sting farmil Palagio, Borro's winery, Salcheto, Castel Volognano, Sting farmil Palagio. Participation optional.
Students will be invited to participate in Tourism and Hospitality fairs - Made in Italy: Tutto Food, Sol & Agrifood, Taste, Vinitaly, Festival del Giornalismo Alimentare Torino, Florence Cocktail Week, Host Milano, Guida Michelin 2023, BTO - Buy Tourism Online, TTG Travel Experience Fiera Rimini, Terra Madre Salone del Gusto Torino, Mac Frut Rimini, and many others.
Preparation for the CHIA - Certified Hotel Industry Analytics:
Preparation for the CHIA - Certified Hotel Industry Analytics – offered as an elective course.
International Bootcamp:
Think big and go global, choose among 4 continents and 9 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China or Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.
Program: International Master in Tourism and Hospitality Management:
They will stand out as innovative and responsible leaders, with growth mindset, fully ready to make an impact in the world and achieve a career milestone.
The Master gives a great exposure to companies and industry professionals. Students will participate in Tourism and Hospitality fairs – Made in Italy: Tutto Food, Sol&Agrifood, Taste, Vinitaly, Festival del Giornalismo Alimentare Torino, Florence Cocktail Week, Host Milano, Guida Michelin 2023, BTO – Buy Tourism Online, TTG Travel Experience Fiera Rimini, Terra Madre Salone del Gusto Torino, Mac Frut Rimini, and many others.
Develop core managerial skills & innovative perspective in the tourism and Hospitality management:
During the first module of the International Master in Tourism and Hospitality Management, students will learn how to:
Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Create impactful marketing, Digital Communicatoin & Sales of touristic offerings:
During the second module of the International Master in Tourism and Hospitality Management, students will learn how to:
1) Understanding Tourism: It’s Origins, Systems & Growth:
The Tourism System: Organization and Environmental factors
Economics principles in Tourism Industry
The Evolution of Tourism and Its Impact
Historical Perspectives on Tourism Development
2) Digital Tourism, Communication & Advanced Sales Techniques:
Digital Travel Design & Online Commercialization Strategies
Effective Customer Care and Public Relations in the Digital Age
Advanced Sales Techniques, Tools, and Strategies for Selling Travel
Performance Measurement and Business Analytics for Tourism Management
3) Global Tourism and Experiential Journeys:
Methodologies for Creating Experiential Journeys
Exploring Global Tourism Systems (Food & Wine, Arts & Culture, Fashion Tourism, Luxury Tourism, Dark Tourism, Romantic Tourism, Sports Tourism, Global Green & Sustainable Tourism)
Destination Management: Strategies and Best Practices
Entrepreneurship and Start-ups in the Tourism Industry
4) Advanced Hospitality Management and Leadership Development:
Hotel and Hospitality Management Strategies
Site Inspection and Evaluation Techniques
Franchising in Hospitality Management: Opportunities and Challenges
Hotel Mergers & Acquisitions: Strategies and Integration Processes
Develop effective & sustainable performance in the global tourism and its system:
During the third module of the International Master in Tourism and Hospitality Management, students will learn how to:
5) Emerging Trends: Technology, CSR, and Legal Aspects:
Tourism Regulations and Legislative Frameworks
Advanced IT Solutions: Booking systems and Emerging technologies
Better Managers for a Better World: Corporate Social Responsibility in Tourism
Data Analysis in Hospitality and Tourism Research
Business Ethics and CSR
6) Innovation in Tourism and Sustainable Practices:
Smart Cities and Urban Planning: Creating Sustainable and Innovative Tourism Destinations
Exploring New Trends and Disruptions in the Hospitality Industry
Customer experience, service excellence, and Personalization in the Digital age
SustainableTourism Practices: Environmental Stewardship and Social Responsibility
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners
Practice Lab | In partnership with:
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Bulgari Hotel managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Bulgari Hotel managers with whom you will create strategy to guide customer’s through the customer’s journey of Bulgari Hotel.
Business in Action - Hands-on Lab:
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
Capstone Project:
At the conclusion of your course, you will have the opportunity to demonstrate your skills by taking on a genuine business problem. Utilize your skills to spot chances and develop a strategy that is genuinely creative.
Take on a genuine business challenge. You might decide to work in a small group, come up with an online sales plan, or design a loyalty programme for various generations.
Two case studies from two genuine firms will be provided to you so that you can put your master’s course knowledge to the test.
Previous years’ experiences
The Practical Challenge:
Developing new strategy and marketing promotion to market the Castel Volognano as a wedding venue Company Volognano Azienda.
Rome Business School International Bootcamps experiences:
Throughout the week, you will have an intensive and fully immersive business experience, facing challenges, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience.
The Barcelona Bootcamp is included with this master.
Career and Entrepreneurship Services:
Throughout your International Master in Tourism and Hospitality Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways:
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways:
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Hotel Manager
Resort Manager
Food Service Director
Hotel Sales Director
Airline Manager
Guest Relations Manager
Catering Manager
Events Manager
Spa Manager
Tourism Marketing Manager
Faculty:
Rome Business School’s International Master in Tourism and Hospitality Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market
Scholarships:
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Otra formación relacionada con dirección y gestión de empresas turísticas