International Master Online in Digital Marketing and Business Transformation

Solicita información

Analisis de educaedu

Florencia Costa

Modalidad de impartición La impartición del International Master Online in Digital Marketing and Business Transformation es Online.
Número de horas Consultar con el centro.
Titulación oficial Rome Business School otorga el diploma acreditativo a los alumnos que egresen del programa.
Valoración del programa El International Master Online en Marketing Digital y Transformación Empresarial es un programa educativo diseñado para proporcionar a los participantes una comprensión integral de los principios, estrategias y herramientas clave relacionadas con el marketing digital y la transformación empresarial en la era digital. Además se analizarán los Conceptos básicos de marketing digital, incluyendo SEO, SEM, marketing de contenidos, marketing en redes sociales, email marketing, marketing de afiliación, entre otros; el desarrollo de estrategias digitales efectivas para alcanzar objetivos empresariales específicos, como aumento de la visibilidad de la marca, generación de leads, conversión de clientes, y la exploración de cómo las tecnologías digitales están transformando las empresas y cómo adaptarse a estos cambios para mantener la competitividad en el mercado, entre otros temas.
Dirigido a El Master se dirige a directivos, gerentes, emprendedores y cualquier persona interesada en desarrollar una comprensión profunda de cómo el marketing digital puede influir en la estrategia empresarial y en la transformación de las organizaciones.
Empleabilidad Los cargos que podrán ocupar los egresados del Master incluyen: Gerente de Marketing Digital, Especialista en SEO/SEM, Analista de Datos Digitales, Consultor de Transformación Digital, Director de Estrategia Digital, Director de E-commerce y Emprendedor Digital.

International Master Online in Digital Marketing and Business Transformation

Contenido
International Master Online in Digital Marketing and Business Transformation.

Formula: International

Method: Online
Language: English

The International Online Master in Digital Marketing and Business Transformation, available for both Online and On-campus learning, is designed to equip professionals and organizations with the knowledge and skills to comprehend and tackle key facets of digital transformation and innovation within the business realm.
International Master in Digital Marketing and Business Transformation Overview.

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.

Learning Outcomes.
1. Showcase robust core managerial skills, encompassing strategic business planning, project and operations management, and adept budgetary control.
2. Efficiently maneuver through diverse digital business models and spearhead the digitalization enhancement of their operational landscape.
3. Enhance the digital performance of their channels, strategically plan and execute successful digital media campaigns, and devise effective content strategies.
4. Mastery of digital insights and analytics to enable proficient, data-driven decision-making.
5. Collaborate seamlessly with colleagues, partners, and external stakeholders to amplify the business impact, as well as the ECG impact, of their initiatives.
Shape your professional path through 4 pillars:

Real link with companies
An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact
Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our International Online Master in Digital Marketing and Business Transformation?
Program Content Highlights

Learn and practice Data Analytics as foundation of the digital transformation of an organization.

Learn how to implement digital maturity model and do digital assessment of an organization.

Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods.

Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau.

Develop an in-depth knowledge of user experience, consumer behavior, CRM and research.

Career Impact
+23% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. Ex alumni now work in prestigious companies in the sector like: Generali, Group M, Digital Angels .

Business in Action
This program bridges the classroom to the business world, offering hands-on experiences including understanding digital business transformation, training in digital marketing and analytics, industry networking, business challenges with Alibaba, and a capstone project applying your knowledge in real-world scenarios.

Flexibility
FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

Networking
Organised company visits to expand your corporate network. You'll have the opportunity to meet the managers and gain insights to how the companies operate. Previous year partners include, Unilever, Canon, Stocard, and Aryel.

International Online Master in Digital Marketing and Business Transformation:

The International Master’s in Digital Marketing and Business Transformation aims to train professionals passionate about learning how emerging technologies can create innovative businesses or transform existing ones, corporate culture, customer experiences, and relationships to meet changing business dynamics and new market demands.

Furthermore, students will become digital leaders, leveraging their digital fluency to develop new skills and competencies.

10%Start with Managerial Core

35%Get Into Focusing and Specializing

10%Being an innovative and responsible leader

5%Electives

15%Business in Action

20%Capstone Project

5%Leadership Program

Develop managerial digital skills & digital business vision

During the first module of the International Master Online in Digital Marketing and Business Transformation, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.

Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.

Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.

Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.

Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.

Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.

Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Your Mentors.

An International Leading Team | CAB
The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19C EO and General Management

30 Marketing, Sales and Communication

Faculty.

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Career and Entrepreneurship Services.

Throughout your International Master Online in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achievement their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

Business Development Director

Digital Transformation Manager

Digital Business Manager

Digital Business Analyst

Communication Specialist

Digital Marketing Manager

Account Manager

Media Planner

Branded Content Specialist

Programmatic Specialist

Web and Media Analysts

Media Relations and Digital PR Specialist

The salary of our students after the completion of our International Online Master in Digital Marketing and Business Transformation increased by an average of 15%

The Online Academic Methodology.

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Self-paced

Professor-led and facilitated

Live & interactive

Practical & applicable

Synchronous and asynchronous activities

Admission process.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1 Evaluation of credentials

2 Application Confirmation

3 Selection Interview
4 Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Scholarships.

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive

Lifelong Learning Scholarship

Academic Excellence Scholarship

Executive Women Scholarship

Entrepreneurial Grant

Better Managers for a Better World Scholarship

Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.